An 18 piece motion takeover that turned the entire New York Stock Exchange Snowflake blue, built and rolled out in under two weeks.
October 1, 2025 marked 5 years since Snowflake went public on the NYSE, capping a decade of breakthroughs. To celebrate, we took over the building. That meant a 1.5 minute brand film telling that story, plus 18 separate deliverables sized for 46 different screens throughout the exchange. The whole thing came together on a quick turn, under two weeks.
The takeover hit 46 screens across the building, the two Broad Street media walls outside, the boxes above the trading floor booths, the lobby, the conference rooms, the ballroom, and the boardroom. The screens ranged from 1920×1080 all the way to tall verticals like 1255×2580.
I'm based in NYC, so getting to see it all in person was honestly a highlight. The whole exchange going Snowflake blue felt great, and I spent part of the day handing out Snowflake blue popsicles to people walking by.
This one wasn't about a reusable system. With a two week clock I laid all 46 screens out by hand, then got to see the playback go live on site. Beyond the day itself, we repurposed all the assets for social and future events, and the film still plays on loop in Snowflake offices around the world.