Case Study 04 — Brand Prestige

Snowflake × Olympics

The motion identity for Snowflake's run at the Olympics, from brand films to a reusable system the video team used across the whole Games.

Role
Brand Motion Graphics Designer
Year
2025
Scope
3 Olympic brand films plus the full Team USA Bobsled graphics system (titles, lower thirds, transitions) in 16:9, 1:1, and 9:16
Tools
After Effects · Premiere · MOGRTs
The Brief

Build the motion identity for Snowflake going to the Olympics.

Snowflake is an official partner of the LA28 Olympic and Paralympic Games and an official sponsor of Team USA Bobsled. I made all the graphics for the partnership, including three Snowflake Olympic brand films, plus the entire graphics package for the bobsled video series. The bobsled side especially had to be a system, since it was feeding a whole run of athlete profiles, interviews, and social cutdowns, not just one hero video.

The Approach

A 30-second anthem for the live tour.

The Snowflake Winter Olympics Anthem film is 30 seconds and high energy, tying Snowflake motion graphics together with footage of the athletes. A video editor at Snowflake handed me the Premiere timeline and I took it across the finish line in After Effects with full sound design. It ran as the opener for the Snowflake World Tour events in New York, Chicago, Dallas, and Santa Clara, in front of audiences of thousands.

Still from the Snowflake Winter Olympics Anthem film, the World Tour opener

Reusable bobsled assets the editors could run with.

The bobsled package is where the system shows up. I built the titles, lower thirds, and transitions as MOGRTs in 16:9, 1:1, and 9:16, so the editors could drop them into dozens of athlete profiles and interviews themselves and keep the motion polished and on brand. It covered 13 main episodes, 14 social shorts, 4 paid social cutdowns, and 6 internal athlete messages.

One Kit, Three Formats
Bobsled graphics on YouTube Bobsled graphics on Twitter Bobsled graphics on LinkedIn

The same bobsled kit shipped in every aspect ratio the channels needed, so the editors could cover episodes, interviews, and social cutdowns without rebuilding the look each time.

How It Scales

Polished motion the whole video team could produce without me.

Building it as a flexible system instead of a stack of one off videos meant the editors carried the volume. They made the episodes and cutdowns on their own, with motion graphics that still looked like Snowflake.

63M
Media impressions, 40% over target
1.5M
Social interactions, 8.9% engagement rate
#2 site-wide
Team USA Bobsled page, 52k views, 26k unique
40
Films, episodes, shorts, and cutdowns
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